At Harriet’s of Hove, we take pride in supporting local makers who combine creativity with a strong commitment to sustainability. One such inspiring individual is Jude, the talent behind The Fuchsia Fox. Her range of vibrant velvet pouches and accessories brings colour and joy to everyday life while promoting thoughtful, waste-conscious design.
A Passion for Crafting
For Jude, creating has always been a way to unwind and reconnect. In the summer of 2023, what began as a personal project with her daughter soon evolved into a thriving small business. Initially designing unique gifts for friends and family, Jude realised there was a growing demand for her beautiful creations when people started asking to purchase them. From there, The Fuchsia Fox was born, offering bold, colourful accessories made with love.
Sustainable Style
Jude’s work is guided by a commitment to sustainability and a passion for reducing waste. She avoids mass production, instead creating small batches of her designs to gauge interest before making more. This mindful approach not only minimises waste but allows her to explore fresh ideas and unique combinations of colours and patterns.
Each pouch is crafted from velvet fabric sourced from small UK businesses. The fabrics, ranging from luxurious shimmer velvet to soft, touchable textures, make each piece as delightful to feel as it is to use. By prioritising quality materials and thoughtful design, Jude ensures her products are built to last, encouraging slow fashion and mindful consumption.
Crafting with Purpose
Jude approaches every stage of her work with care, from designing patterns to collaborating with seamstresses to create her products. She draws inspiration from themes like colour harmony and floral designs, which are brought to life through a careful crafting process. Her hands-on approach results in products that stand out for their beauty, quality, and attention to detail.
The minimal-waste ethos behind The Fuchsia Fox also reflects Jude’s desire to respect the planet. By avoiding overproduction and excess stock, her brand sets an example for how small businesses can operate sustainably while delivering high-quality, one-of-a-kind products.
A Natural Partnership with Harriet’s of Hove
Jude’s values align perfectly with Harriet’s mission to promote sustainable and ethical choices. Both brands share a dedication to reducing waste and fostering mindful consumption, making this partnership a natural fit. By featuring The Fuchsia Fox’s stunning pouches, Harriet’s of Hove continues to support small, sustainable businesses while inspiring customers to shop thoughtfully.
Looking Ahead
As The Fuchsia Fox grows, Jude remains committed to her principles of sustainability and creativity. Exciting plans for the future include expanding her product range and introducing new designs, such as a velvet bomber jacket that combines comfort, style, and sustainable craftsmanship.
Celebrating Local Makers
At Harriet’s of Hove, we’re proud to showcase talented makers like Jude, whose work blends artistry with a genuine care for the planet. Her beautifully handcrafted velvet pouches are more than just accessories—they’re a testament to the power of small, sustainable businesses to make a big impact.